However, for those in the business of supplying hunting clothing designed just for women only, it is a confusing situation.
Kirstie Pike the CEO of Prois clothing often scratches her head in trying to track trends in how or what women are buying in terms of hunting clothing.
It was determined that women made up about 11% of hunters and this was really the first time the industry took note of the women involved in hunting and the outdoors, “ says Kirstie Pike.
Women were everywhere.
She began tracking trends in the women’s only hunting market.
Suddenly though female numbers were supposed to be so high, four of the “women’s only” companies went out of business.
Men’s camo clothing companies cut their female lines.
Even hunting specialty stores were unable to move much in the way of women’s apparel.
Women hunter demographics continue to be difficult to track.
The women’s hunter market is viable.
Trying to figure out exactly the percentage of women involved in the hunting sports is a difficult demographic to nail down. From many different sources, the indication is that women still continue to grow the ranks of hunters. However, for those in the business of supplying hunting clothing designed just for women only, it is a confusing situation.
Kirstie Pike the CEO of Prois clothing often scratches her head in trying to track trends in how or what women are buying in terms of hunting clothing. She has been in the business since 2008 and her Prois clothing is considered one of the top lines of women’s camouflage hunting clothing in the marketplace. But, her company just recently elected to sell direct to consumers since it was not moving hanging on racks in traditional retail outlets.
“When we first stuck our toe into the hunting industry, it just so happened that the timing could not have been better. There was an absolute lack…
