Lew’s Buys Strike King

Lew’s Holdings Corporation (“Lew’s”), a portfolio company of Peak Rock Capital, a leading middle market private equity firm, announced today that it has acquired Strike King Lure Company (“Strike King”), a leading supplier of branded fishing lures, sunglasses, and other fishing accessories. The company’s innovative product portfolio includes wire baits, hard and soft plastic lures, terminal tackle, sunglasses, and related fishing accessories. Headquartered in Collierville, Tennessee, Strike King benefits from an exceptional team of employees, pro staff, and manufacturing partners. Peter Leibman, Managing Director of Peak Rock Capital, said, “We are thrilled to have the opportunity to invest in the combination of the Lew’s and Strike King brands. I’d like to personally thank Lynn Reeves, Chairman of Lew’s, for his help in introducing us to the Strike King management team.” Gary Remensnyder, CEO of Lew’s commented, “Similar to Lew’s, Strike King has been tremendously successful because of its focus on product innovation, outstanding marketing, and exceptional service to its retail partners and consumers. Ken has almost 15 years of experience in outdoor related businesses, including, prior to Hunters Specialties, his role as Senior Vice President and General Manager, Americas for Pure Fishing. Lew’s Holdings Corporation is a Springfield, Missouri based outdoor consumer products company with a portfolio of brands, including Lew’s, Strike King, Mr. Crappie, Hunters Specialties, and Buck Bomb. Peak Rock focuses on investing in opportunities where it can support senior management in driving rapid growth and profit improvement through operational and strategic change. Peak Rock’s principals have deep expertise in complex situations and cross-border transactions, with the ability to provide tailored capital solutions and close transactions quickly where speed and certainty are priorities. For further information about Peak Rock Capital, please visit www.peakrockcapital.com.