In August 2015, four marketing professionals drove a bright yellow 1976 GMC RV named Teddy north from Nevada into the Owyhee Canyonlands—an area larger than Yellowstone, tucked into Oregon’s sparsely inhabited southeastern corner. As employees of Portland footwear company Keen, their mission was to generate public support for a decade-long grassroots campaign to protect the 2.5-million-acre swath of volcanic moonscapes, redrock canyons, bighorn sheep, and pristine rivers with a national monument designation by documenting its beauty (and yes, probably sell a few shoes in the process). But…
