Susan Viscon: The Women Behind the Gear

After 20 years in the gear business, Susan Viscon has seen it all. That time she went to Interbike and the only other women were showroom models, for instance. Women’s gear took up a quarter of the sales floor then, and even that was designed for men. “It seems so archaic now,” she says.

Today Susan is the senior vice president of merchandising at REI, and she’s been a driving force for progress in women’s gear and apparel.


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